
All week long, Marco Rubio has been making the same request at campaign stops in military-friendly South Carolina. And all week long, he's loved the reaction.
"This is my favourite part," the Republican presidential candidate told a crowd at a Columbia, S.C., hotel on Friday, the day before today's crucial state primary.
Military personnel at the Fort Jackson base
in Columbia, S.C., walk towards the army training complex's barbershop.
Every year, Fort Jackson trains 50 per cent of all soldiers and 60 per
cent of the women entering the Army. (Matt Kwong/CBC)
In this case, arms hoisted from about half the attendees. There were cheers, applause and whistles. Rubio beamed.
In a state that's home to eight military bases and Fort Jackson, the largest Initial Entry Training Centre in the U.S. Army, the Florida senator was tapping into that patriotic block of American voters most likely to be affected by the next armed conflict overseas.
Attendees at a rally for Republican
presidential nominee Marco Rubio raise their hands in response to
Rubio's call for anyone in the audience with a family member in the
military to identify themselves. (Matt Kwong/CBC)
With the Republican primary polls opening this morning, Rubio appeared to be reaching out to this crowd in the hopes of replicating his surprisingly strong third-place showing in Iowa earlier last month — a result that made him the darling, briefly, of the GOP establishment.
But his opponents have also tweaked their outreach in a bid to win over security-minded veterans and active military personnel.
Republican presidential candidate Marco Rubio
speaks at the Marriott hotel in Columbia, S.C. Polls in the South
Carolina primary open this morning, and candidates have been mounting a
push to attract more military voters in the Palmetto State, which has
eight military bases. (Matt Kwong/CBC)
Switch on the TV in Columbia in recent days, for example, and you might catch Ted Cruz's hyper-targeted ad appealing to one very specific community — the Fort Jackson army base.
"President Obama is decimating our military, threatening 3,000 jobs at Fort Jackson. That's wrong," the spot claims.
Elaine Cooper, 62, recently attended a Cruz event at the Military Museum here in Columbia, where she said the content of the Texas senator's speech was almost entirely devoted to veterans issues and national security.

Lieut.-Col. Adam Lewis, stationed at Fort
Jackson in Columbia, S.C., with his son, Isaac. Lewis says South
Carolinians seem to have a special appreciation for people who have
served in the military. (Matt Kwong/CBC)
"I mean, Columbia has Fort Jackson. Enough said, OK?" Cooper said. "Most people receive their initial training there. I can't tell you how I've travelled across the country and people tell me, yeah, Columbia, that's where they received their training."
Military town
Uniformed officers over at the massive base were guarded about talking politics, lest they appear partisan or disrespectful to any present or future commander in chief.But military personnel did agree a funny thing happens around South Carolina when they dine out still wearing their army fatigues. People are compelled to show their gratitude.
William Refo, who served in the navy for 23
years, says veterans benefits and national defence are among his top
priorities as a voter. With an old naval base in Charleston and Fort
Jackson in Columbia, South Carolina has a significant military voting
population. (Matt Kwong/CBC)
Sgt. First Class Kelsie Hagan, stopping for lunch at Fort Jackson's PX complex food court, routinely gets greeted by strangers and civilians wishing to pay their respects.
"This is a military town. You get a lot of 'Thank yous,' a lot of 'Thank you for your service,'" said Hagan, who has been in the military for 35 years, including deployments to Iraq and Afghanistan. "People know what we sacrifice. They want to tell us."
An affection for Bush?
It's little surprise, then, that Republican candidates gearing up for the primary also recognize the powerful voting influence of veterans here.
Sgt. 1st Class Kelsie Hagan, a drill sergeant
at Fort Jackson in South Carolina, is often greeted by civilians
expressing gratitude for his service. (Matt Kwong/CBC)
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Former Air Force pilot Jeff Nedrow, who was
stationed in Columbia, S.C., from 2007-2011, said he was disappointed by
Republican presidential candidate Donald Trump's insults to former
president George W. Bush's legacy. (Courtesy Jeff Nedrow)
Certainly South Carolina has historically been favourable to the Bush family, says David Woodard, a Republican consultant and political science professor at Clemson University.
Elaine Cooper, an undecided Republican voter
in South Carolina, films a stump speech by Florida senator Marco Rubio
on Friday. Cooper, 62, says the Republican field is rightly focusing on
appealing to military voters because of its large military presence.
(Matt Kwong/CBC)
Despite the insults, Trump nevertheless appears to be maintaining his lead in the polls, though a new NBC News/Wall Street Journal/Marist poll of South Carolina voters on Friday had that narrowing to about five percentage points over Cruz, with Rubio in third.
A Fox News poll on Thursday had given him a 13-point lead over Cruz in South Carolina.
John Long, 72, a Marco Rubio supporter from
Columbia, S.C., says the U.S. military and Christian values go hand in
hand. (Matt Kwong/CBC)
As Columbia resident John Long, who attended Rubio's morning rally on Friday, said: Military credentials are one thing; faith credentials are another.
So long as "God and country" are in the mix with the military, he said, he's happy.
"There's not a Christian church anywhere that doesn't preach exactly the same values that we preach in the military," Long said.
"The very fact you have such a strong military presence in the Bible Belt, and that's also where the most people volunteer for the military? You think that's a coincidence? Because to me, they go hand in hand."
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